Strategic Business Planning Services

A path to growth and success is paved with a well-defined strategic business plan. At Robbinex, we believe in empowering businesses to make the right decision, at the right time, for the right reasons.

A common challenge business owners face is that they work in their business rather than on their business. In other words, they spend most of their time on everyday tasks such as handling payroll or processing orders and they neglect the bigger picture, which involves strategizing about the growth of the company. Strategic business planning allows business owners to step away from their routine tasks and analyze their business from a fresh perspective.

Robbinex has over 4 decades of experience working with businesses across various industries. Our proven track record includes the successful operation of Robbinex through multiple recessions and challenging economic climates, showcasing the importance of strategic planning.

Our unbiased perspective is what sets us apart. We do not have any vested interest in how your company performs and we remain uninfluenced by non-shareholders who may have conflicting priorities. This allows us to analyze your business objectively and do what is in your company’s best interests.

Our dedicated team of seasoned professionals is committed to aligning with your goals to ensure your business not only survives but thrives.

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The Importance of Strategic Business Planning

In today’s rapidly changing business landscape, companies can easily fall behind if they are not continuously working towards improving their business and finding new opportunities. A strategic business plan is a roadmap for progress. It allows businesses to:

Stay ahead of the curve and competitors. A strategic business plan allows owners to anticipate and adapt to market shifts instead of just reacting to them.  This proactiveness can provide a significant edge over competitors.

Turn conceptual ideas into actionable steps. Business strategic planning allows owners to turn conceptual ideas about how to improve the business into smaller achievable actions that work towards a larger end goal.

Identify and mitigate potential risks. Business strategic planning offers a forward-thinking approach which helps business owners identify risks within their industry and create a plan on how to mitigate those risks.

Turn conceptual ideas into actionable steps. Business strategic planning allows owners to turn conceptual ideas about how to improve the business into smaller achievable actions that work towards a larger end goal.


Key Components of a Strategic Business Plan

A comprehensive strategic business plan acts as a roadmap, guiding businesses through their journey towards their desired end goal. A well-rounded strategic plan should include the following:

Market and Competitor Analysis

This involves a thorough examination of the market conditions, including trends and customer preferences. A thorough competitor analysis should include analysis of competitor strategies, strengths, and weaknesses. This will help you determine your competitive edge and find your niche.

SWOT Analysis

Once you identify your strengths, you can leverage them to grow your company. Acknowledging your weaknesses is equally important so you can create a plan to strengthen them. Exploring your opportunities will help you find new niches and trends which can give you a competitive advantage. Being aware of potential threats, both external and internal, will help mitigate them in the future.

Clear goals and objectives

Set clear goals by creating a vision statement that reflects your long-term aspirations for your business and a mission statement that defines the purpose of your business. Your vision and mission statement will act as a guide when making any decisions related to your business. Set clear objectives using the SMART method, setting specific, measurable, achievable, relevant, and time bound objectives.

Actionable plan to achieve goals and objectives

Create a detailed action plan that outlines the necessary steps to achieve each goal, along with responsible teams and timelines. Determine the financial, human, and technological recourses needed to achieve each goal and ensure they are effectively allocated.

Defined target market.

Determine the psychological and demographic factors of your target market. Psychological includes interests, behaviours, and lifestyle while demographics are age, gender, income, education level, etc. Defining your target market will help you understand the distinct groups of customers within your market which you can divide into segments and target separately.

Exit strategy

Whether it’s a family business or otherwise, having a succession plan in place allows for the business to continue operations after its current leadership is gone. Business owners should start succession planning at least 3 to 5 years in advance. In the case of business sales or closures, have a well-defined strategy for valuation and liquidation.

Evaluation plan

Measure the success of your strategic business plan through quantifiable key performance indicators (KPIs). KPIs allow for continuous monitoring of the business, tracking progress, and making timely adjustments to your strategy.

Benefits of Our Strategic Business Planning Services

With Robbinex, you gain access to a unique perspective of your business. Our team interacts with hundreds of businesses each year and our continuous exposure to different industries imparts us with invaluable insights and learnings that would not be attainable otherwise. To better understand how our experience can help you create the perfect strategic business plan, let’s use the analogy of the Coke bottle.

Imagine your business exists inside of a Coke bottle. On the inside, your business looks fine and appears to be operating seamlessly. All information flowing in through calls, emails, and meetings so you feel as though you have a full grasp on operations and the environment in which your business is operating.

However, given the design of the Coke bottle, they provide a distorted perspective of the outside world. The light filtering through the bottle is coloured and distorted and everything on the outside looks like mere shadows and blurs. Your view of your business is confined to this bottle, depriving you of the broader picture. You are so focused on day-to-day activities; you can’t see the bigger picture. Even by the end of your workday, when you submerge from the coke bottle, you are likely too tired to think about the overarching plan for your business and just want to go home and relax. You never have time to analyze the grand scheme of your business which hinders you from truly understanding how your business relates and interacts with other businesses, industries, global trends, and varying markets.

Now, shift your perspective. Envision a massive warehouse, filled with diverse products. Robbinex stands atop four towering ladders positioned at each corner of this warehouse. From this vantage point, we have a panoramic view, offering a broader perspective than the one you’re accustomed to inside your bottle.

At Robbinex, we provide an objective and comprehensive view of your business, we are always on the outside looking in, enabling us to identity nuances and opportunities that might be overlooked from within the Coke bottle.

Partner with Robbinex to gain an elevated perspective of your business, one that sees beyond the confines of your current operations. Let us help you tap into the potential your business truly holds.


Our Approach to Strategic Business Planning

Robbinex’s approach is methodical and comprehensive. We draw inspiration from the Balanced Scorecard and Deming’s Total Quality Management (TQM) thinking. Our strategic alignment revolves around eight core business areas:









Each area’s relative score, represented on our radar graph, shows how well aligned a business is. A successful business should strike a balance across all these areas. A business cannot grow unless all eight are relatively event. Our approach to finding the balance is through detailed strategic goals and tangible plans to help achieve these goals. This documentation helps keep your business on track and increases its valuation, making it more attractive to potential buyers.

Let’s Get Started

Are you interested in how Robbinex’s strategic business planning services could improve the value of your business?

Would you like to receive:

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Yes, but it was more than 1.5 years ago

It may be time to evaluate whether your valuation is still an accurate representation of your business.

Yes, within the last 18 months

We can work with you to update your valuation and determine the next steps to achieve your exit planning goals

No, I don’t want one

We can work with you to update your valuation and determine the next steps to achieve your exit planning goals.

No, but I am considering it !

Robbinex requires a valuation for us to list your business for sale, however, we are willing to consider accepting valuations from other providers. How can we help?