Successful businesses know a lot about their customers and competitors. Market research means gathering information to understand how the people you want to sell to might feel about your products or services. Even if you don't realize it, as a business owner, you do market research all the time. When you talk to customers or check what your competitors are doing, you're doing market research. Making this process more organized can give you a lot of useful information about your products, customers, and the market where you operate.


