John has a track record of successfully turning around and expanding businesses in South Africa (grew core brand market share from 18% to 65% in 4 years), in Kenya (increased domestic business to record sales over 4 successive years and structured the organization to achieve growth in Uganda, Tanzania and Ethiopia) and in The Netherlands where he was responsible for the global brand strategy, redesign and integrated marketing plan for Kiwi shoe care in over 100 countries. John also has successful business experience in a wide range of product and service industries in mature and developing markets.

For a number of years now John has consulted to midsize and large businesses in a wide range of industries. He has focused on providing valuable insights into corporate business strategy, and how to overcome the typical challenges facing businesses. Using the Plutus unique approach to identifying and developing smart business solutions John has helped companies succeed in a very competitive and tough economy. John’s real value is in understanding and exploiting opportunities for growth, and in creating competitive business advantages. His experience provides a practical platform for providing consulting advice and services that deliver ongoing real value to our clients.

He is a member of the Advisory Board of Strone Inc, is Chairman of the Advisory Board of Store support Canada, and is a former director of the Swedish Canadian Chamber.

John is a graduate of the University of Cape Town, and attended the Executive Development Program at Cranfield University (London UK).