> **Canonical URL:** https://www.robbinex.com/the-cosata-process/ **Note:** This Markdown file was automatically generated by **LLM Content Mirror**, a WordPress plugin that boosts your AI SEO with clean, LLM friendly Markdown and llms.txt -------------------------------------------------------------------------------------------- # Three-Phase Process - COSATA, Selling a Business | Robbinex   [![Robbinex](https://www.robbinex.com/wp-content/uploads/2026/01/robbinex-logo.webp) ![Robbinex](https://www.robbinex.com/wp-content/uploads/2026/01/robbinex-logo.webp)](https://www.robbinex.com/) ![bt_bb_section_bottom_section_coverage_image](https://www.robbinex.com/wp-content/uploads/2020/08/Wave_White_bottom_right_shape_03.png) Robbinex takes a unique approach to selling your business. We strive to level the playing field for our clients when negotiating with more experienced buyers. Robbinex has developed and implemented an advanced best practices program that exceeds the Mergers and Acquisitions (M&A) industry standards, allowing us to be more flexible and innovative in order to meet the needs and requirements of our clients. ## [Phase One](#phase1) Comprehensive Business Analysis ## [Phase Two](#phase2) Seven-Step Marketing Plan™ ## [Phase Three](#phase3) Negotiating and Closing The service model generates continuous interaction between our analysis team, the business owner, and their trusted advisors. We perform an upfront analysis of your Situation Assessment, provide a written valuation, and prepare next steps to progress towards your opportunities analysis. Ongoing support is available to implement chosen tactics. Our information collection process acts as a preliminary due diligence stage and prepares you for the stress of responding to information requests from a potential buyer. It also provides you with a pause or decision-making point to confirm whether to go to market immediately, resolve any impediments to a sale, and consider our value enhancement recommendations. [Let's Get Started](https://www.robbinex.com/contact/) [https://www.youtube.com/watch?v=dRFqAd9c2Vk](https://www.youtube.com/watch?v=dRFqAd9c2Vk) Marketing of a business requires the careful creation of an Offering Memorandum that emphasizes the future strengths of the business, its markets, customers, employees and suppliers, remembering that true value lies in future earnings. A one-page de-identified Factum is created for distribution to the Robbinex buyer database. **The Robbinex® NAPP™ (No Asking Price Program)** program ensures that a ceiling is not placed on the value of your business when it is taken to market. [Schedule a Consultation](https://www.robbinex.com/schedule-a-no-obligation-consultation/) [Learn More](https://www.robbinex.com/wp-content/uploads/2023/03/Phase-Two.mp4) ![bt_bb_section_bottom_section_coverage_image](https://www.robbinex.com/wp-content/uploads/2020/08/Wave_White_bottom_right_shape_03.png) We use a Memorandum of Understanding (MOU), in place of a Letter of Intent (LOI), as both a negotiating technique and a selling tool. An MOU establishes economic terms and conditions and sets the process in motion. The terms of an MOU will form the basis of the eventual Sale and Purchase Agreement (SPA). Recall that Phase One of the Robbinex® Three-Phase Process™ acts as a preliminary due diligence stage. The earlier preparation ensures a smoother interaction while finalizing a deal. ![bt_bb_section_bottom_section_coverage_image](https://www.robbinex.com/wp-content/uploads/2020/08/Wave_grey_bottom_left_shape_01.png) [![https://www.robbinex.com/wp-content/uploads/2023/01/logo.png](https://www.robbinex.com/wp-content/uploads/2023/01/logo.png)](https://www.robbinex.com/) [1-888-762-2463](tel:18887622463) [+12892357552](tel:12892357552%20) [robbinex@robbinex.com](mailto:robbinex@robbinex.com) [8 Christie Street Grimsby, Ontario L3M 4H4](https://maps.app.goo.gl/p3DUujY8UY5Cfu8J7) - [Execu-Brief®](https://www.robbinex.com/execu-brief/) - [Situation Assessment](https://www.robbinex.com/the-cosata-process/#phase1) - [Strategic Advisory Councils](https://www.robbinex.com/business-consulting/#Business-Advisory-Counseling) - [Strategic Long Term Exit Plans](https://www.robbinex.com/business-consulting/#Strategic-Planning) - [Financing](https://www.robbinex.com/business-consulting/#Financing-Advice) We bring the years, global experience, and stamina to guide our clients to make the right decision, at the right time, for the right reasons. ![](https://www.robbinex.com/wp-content/uploads/2023/07/selling-a-business-640x71.jpg) [Lets Get Connected](https://www.robbinex.com/contact-us/) [Schedule a No Obligation Consultation](https://www.robbinex.com/schedule-a-no-obligation-consultation/) [Schedule a No Obligation Consultation](https://www.robbinex.com/schedule-a-no-obligation-consultation/) [Lets Get Connected](https://www.robbinex.com/contact-us/)