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Robbinex > Succession Planning > The Robbinex® Three-Phase Process™ > Phase Two
Once a decision has been made to sell your business, Robbinex creates a Seven Step Marketing Plan™ to research, target, approach and attract the best buyers available. Maintaining confidentiality is critical during this phase.
Marketing of a business requires the careful creation of an Offering Memorandum that emphasizes the future strengths of the business, its markets, customers, employees and suppliers, remembering that true value lies in future earnings. Robbinex specialists spend a great deal of time documenting a believable future. A one-page de-identified Factum is also created for distribution to the Robbinex buyer database.
A Marketing Strategy is developed, using databases of North American and international companies. The Robbinex sales team routinely communicates with an average of 150 to 200 buyers for most assignments. Business owners play an active role with Robbinex at this stage, to review and approve targeted potential buyers.
Robbinex’s “No Asking Price” program ensures that a ceiling is not placed on the value of your business when it is taken to market.
Buyers from all over North America are routinely contacting us, looking for opportunities. Careful screening as to their motivation, management skills and financial qualification is routinely conducted. Confidentiality is paramount and a Confidentiality Agreement must be signed as the initial step of the screening process.
It is important to prioritize such prospects during the initial stages of a buyer search program. Strategic or synergistic buyers may take priority over individual or investment buyers.
Negotiating and Closing
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