> **Canonical URL:** https://www.robbinex.com/execu-brief/the-importance-of-strategic-planning/ **Note:** This Markdown file was automatically generated by **LLM Content Mirror**, a WordPress plugin that boosts your AI SEO with clean, LLM friendly Markdown and llms.txt -------------------------------------------------------------------------------------------- # Importance Of Strategic Planning | Robbinex Execu-Breif   [![Robbinex](https://www.robbinex.com/wp-content/uploads/2026/01/robbinex-logo.webp) ![Robbinex](https://www.robbinex.com/wp-content/uploads/2026/01/robbinex-logo.webp)](https://www.robbinex.com/) ![bt_bb_section_bottom_section_coverage_image](https://www.robbinex.com/wp-content/uploads/2020/08/Wave_White_bottom_right_shape_03.png) ### The Importance of Strategic Planning **By Doug Robbins** Robbinex is approaching 50 years of selling businesses. Since our humble beginnings in 1974 we have met thousands of business owners; have sold more than 500 businesses; and have provided advice, support, valuations, and/or guidance to at least a thousand others. One thing that has been consistent for us during the past five decades is that 75 – 80% of business owners do not have a strategic exit plan. In fact, the majority of business owners we have met need to ask themselves these 5 questions: 1. Do you have a clear understanding of the value of your business? How could you improve that value? 2. Do you realize the importance of proper tax planning and corporate structure and how proper planning can help put more money in your pocket when you sell your business? 3. Have you considered passing the business along to the next generation, which could help ensure its continued success? 4. Have you explored the [alternatives to selling](https://www.robbinex.com/wp-content/uploads/2023/10/14-Alternatives-to-Selling.pdf)? 5. Do you have a plan for “life after business”? It is important to think about what you really want to do in your retirement because, quite often, playing golf isn’t enough. There are financial models that clearly illustrate that a 20 – 25% increase in revenue will not only double profits, but also double or triple value. The owners are often simply too busy in the daily operation of running their businesses to truly see or realize the opportunities available to them. Most businesses are operating at 60 – 75% of capacity with an efficiency rate between 70 – 85%. In other words, the 8 business fundamentals are not aligned: 1. Planning 2. Leadership 3. Sales 4. Marketing 1. People 2. Leadership 3. Sales 4. Marketing ![](https://www.robbinex.com/wp-content/uploads/2023/11/Screenshot_2023-11-02_214438-removebg-preview.png) Creating an effective exit strategy plan is a multi-step process that not only requires time but advice from several experienced professionals such as accounting and legal. Many times, we encourage our clients to form an “[Advisory Council](https://www.robbinex.com/execu-brief/advisory-councils-by-doug-robbins/)” to assess and develop a realistic exit strategy. A proper exit plan can often take 6 to 12 months to create and another 12 to 24 months to implement and effect the changes necessary to realize the full potential of the business when the time does come to sell it. [Download the Robbinex 10/5/3 Strategic Planning Workbook](https://www.robbinex.com/wp-content/uploads/2023/03/10-5-3-Strategic-Planning-Workbook-Fillable.pdf) #### Bottom Line Remember, the true value of any business lies in its ability to make a profit in the future …. that requires the following: Sustainability, growth, along with profitability now. Are you thinking of selling your business? You need to start a strategic plan 3 to 5 years in advance. Robbinex is hosting a Business B4 Breakfast series of Strategic Planning Interactive Workshops that may be of interest to you. To learn more visit [https://www.robbinex.com/selling-your-business-workshop/](https://www.robbinex.com/selling-your-business-workshop/) [Download in PDF Version](https://www.robbinex.com/wp-content/uploads/2023/10/Oct-2023-execu-brief-1.pdf) By submitting this form, you agree to receive email marketing messages from Robbinex at the submitted email address. 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