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Carlos is a sales professional with extensive experience in consumer packaged goods and media/advertising. Carlos began his career with Pepsi Beverages Company and quickly became a top rep earning the trust of his clients and ensuring Pepsi products were widely displayed throughout his customer’s retail outlets. With a short but crucial stop with Ricoh Canada, Carlos then became a sales leader with Metroland Media (TORSTAR Corporation) where he quickly became a product expert in digital advertising strategies. Carlos was able to work with Key Accounts in the GTA and assisting them in developing and executing marketing/advertising campaigns and then progressed to National accounts working closely with CPG’s and Retailers in helping their shopper marketing initiatives.
Carlos graduated from the University of Guelph in 2005 with a Bachelor of Commerce Degree in Management Economics and sat on multiple student/professor committees that promoted awareness of the Economics program. For the past 4 years, Carlos has also coached house league soccer for the Cobourg Soccer Club and is proud to have coached both his son and daughter.
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